
We put controversial
Heinz Mayonnaise flavours
on trial. Literally.
FOOD CRIME
OR CRIMINALLY TASTY?
Heinz Mayonnaise had too many flavours to choose from their lab so they asked us for help to decide and we left it up to the Australian public.
Once we saw the menu, the room erupted in disrepute.
It was obvious we had controversial mayo flavours on our hand. Some claimed coriander mayo to be a food crime and others took pride touting chocolate mayonnaise.
So, we put them on trial with Australia as our jury. Social media became the court room with influencers and mayo devotees deliberating their side of the case.
LAUNCH
RESULTS
“Let’s just be glad that the chocolate one is still locked up”
— @coryprkinson69