We put controversial
Heinz Mayonnaise flavours
on trial. Literally.

FOOD CRIME

OR CRIMINALLY TASTY?

Heinz Mayonnaise had too many flavours to choose from their lab so they asked us for help to decide and we left it up to the Australian public.

Once we saw the menu, the room erupted in disrepute.
It was obvious we had controversial mayo flavours on our hand. Some claimed coriander mayo to be a food crime and others took pride touting chocolate mayonnaise.

So, we put them on trial with Australia as our jury. Social media became the court room with influencers and mayo devotees deliberating their side of the case.

LAUNCH

RESULTS

“Let’s just be glad that the chocolate one is still locked up”

— @coryprkinson69

  • Smokey bacon robbed of justice

    @bay.bimbo18

  • This is the only form of paid partnerships I want to see ️‍🔥

    @_julialiliana

  • NO THE JURY IS WRONG THESE ARE WAR CRIMES AGAINST HUMANITY

    @outlandalisa

  • Goated & Iconic

    @mog.y_

  • What, the actual. Clearly sane people weren't invited to the "jury". Guilty of violating the Geneva convention

    @bryde.charlieb_s

  • Since the people have spoken might as well give these "questionable" flavours a go 🤭

    @sunshinekamaloniwrites

  • Silly goose branding is everything!!

    @arielle.thomas

Previous
Previous

KitKat

Next
Next

QVB