Championing the sporting heroes of the future
34% of Aussie teens are dropping out of sport so we gave them another reason to stay in the game and back themselves to greatness.
Future Team Australia
Together with Allianz, we gave young Aussie a taste of what it’s like to have the backing of the entire nation cheering you on. In the lead up to the Olympics, we invited local grassroots sporting teams to Allianz stadium and experience what it’s like to be an elite athlete for the day. It’s a once in a lifetime chance to have Australian sporting greats like Cate Campbell, Madi Di Rosario and Owen Wright cheering you from the sideline.
The Proof
To inform the initiative, we conducted research into young Australian’s involvement in sport and the results were startling.